Website Audits: Why the Need for It?

Your website is the main source of information about your company online. This is why it needs to be accessible and easily searched. Having a fully functional website is key to ensuring that your brand will reach as many of your audience as possible. The trouble is that a lot of people think their sites are just fine and no changes need be made. Unfortunately, your target market may not see it that way.

Do Backlinks Matter for Businesses?

In a post-Penguin era, businesses might be wondering whether getting backlinks still matter in improving their website’s SEO. Nowadays, websites still use backlinks, but only if they integrate proper SEO and regularly publish fresh and interesting content. One important aspect that has changed about backlinks is that numbers don’t matter anymore, but rather quality.

Utilising Blog Posts for Marketing

In today’s digital marketplace, businesses need to have a strong online presence if they want to achieve success. There are numerous online marketing platforms and tools that may nurture a steady flow of business opportunities, among which are blogs, articles, and newsletters. As they are less intrusive forms of communication, these marketing tools can also be highly beneficial for a business.