Do Backlinks Matter for Businesses?

In a post-Penguin era, businesses might be wondering whether getting backlinks still matter in improving their website’s SEO. Nowadays, websites still use backlinks, but only if they integrate proper SEO and regularly publish fresh and interesting content. One important aspect that has changed about backlinks is that numbers don’t matter anymore, but rather quality.

Quality over Quantity

Before, businesses believe that the more backlinks they get, the higher their rankings will be. Now, a huge collection of backlinks wouldn’t matter unless these are quality links that will pertain to your website niche.

What makes a good quality backlink? When it comes to local SEO, gaining backlinks that have industry and local relevance should be among your priorities. Even a lower-authority website can still be a good backlink opportunity, especially if it’s relevant to your industry and location.

Where You Can Find Backlink Opportunities

The best backlink opportunities can be found almost anywhere. Among them are local directories like Yelp, where people can review and share their experiences with a business. You can also utilise local blogs and local business associations as stepping stones in earning more quality backlinks. Finally, testimonials from clients or partners can help you gain more backlinks.

Backlinks remain an integral part of boosting your website’s visibility online. This can be achieved by having a detailed plan of your link-building strategy and tracking its results.